5280Click online marketing focuses on helping dentist get to the first page of Google, Yahoo, Yelp, and Bing. By marketing your dental website online, you will increase your chances of a patient who is searching for a new dental provider. Most patients are now willing to drive more than 10 miles in one direction for dentistry, it is important to focus your website text to optimize your locations, your dental specialties and even what dental insurance you accept. By correctly marketing your dental website your practice will have new patients, more production, and more collections. Online social marketing like Facebook and LinkedIn are generally designed to market to patients you already have, where as optimization of your website to appear at the top of a search engine allows new patients to find your practice that might not have other wise discovered you. Word of mouth referrals has always been a good source of new dental business but as our society becomes more connected, people are more likely to research their decisions before making that first call.
Dental online advertising
5280Click has developed an ever expanding network of dental websites with optimized text and hidden back links to help push your dental website to the first page of Google and even number one search engine result.
One example of how online marketing can help your dental practice attract new patients -
Online resources, word of mouth, email and old-fashioned handwritten communication all play a part in why “Your Dentist Name Here” is my dentist. It’s a story worth relaying because of how effectively he uses various marketing techniques and how online marketing can lead to even more word of mouth referrals. Here’s how it could unfold:
A coworker of mine was looking for a local dentist and found ”Your Dentist Name Here”on5280Click’s dental directory. He went to “Your Dentist Name Here”, as his staff calls him, and was impressed with the service he received and his good chair side manner. He then proceeded to refer three of his colleagues to him, including myself. When I went to “Your Dentist Name Here”, I was very impressed. The office used the latest technology, including digital x-rays. I had never seen how modern technology has changed the dental office. The office manager was knowledgeable about dental insurance and the entire staff was friendly. The experience was surprisingly pain-free in every way.
“Your Dentist Name Here” and his staff had made such a positive impression — I even received a hand written letter a few days after my visit thanking me for my business. It’s a personal touch we rarely see these days and one of the reason why I felt confident to send my friends to his office.
If that handwritten note wasn’t enough, I’ve since received thank you notes for referring friends to his office, as well as a birthday card. And after six months had passed and I was due for my next appointment, his office sent me an email with a reminder and a link so I could easily set up an appointment for my next checkup. I was officially won over.
What’s really noteworthy is how my dentist uses both new technology and old-fashioned techniques to keep patients happy. None of these approaches were hard or time-consuming, I am so glad I found my new dentist!
Please note that all of this started with a simple online search for a service.
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