Tips for the new Google

Updating your website shows Google and other search engines that someone is willing to put a little time and effort promoting their business online.  Before making updates, think about how your business or services have changed over the past year. Many managers want to shift the focus of the old website away from less profitable services to real money makers. One example of this is when dentist shift marketing from attracting new patients to marketing to people who are missing a tooth that requires a dental implant. Handy men and construction companies move web content way from small job fixes to basement finishing or building a master bedroom addition.  Finally,  gold buyers are moving away from broken rings to attracting people wanting to sell the family coin collect.

If you are going to take the time marketing and optimizing your website, focus your efforts so you can get the highest return on your advertising dollar.  Give Brian at 5280Click a call today to set up a meeting to find out how to get your website to the top of searches.

Pay Per Click using AdWords

Google and many other search engines are willing to sell you ads that appear at the top of a search. We can help you develop a campaign using AdWords to get new business and clients quickly as your web site is optimized for other searches.  When competition for organic searches get to tough, the tough use AdWords.  Optimizing your website will increase customer traffic for a wide verity of searches.    One out of four search on Yahoo or other search engines are unique, so now is the time to develop great content.


Web Analyst and Search Marketing

As the owner of 5280Click Denver SEO, I can not stress enough, to all business owners to invest in quality web analyst for your sector of business.  As you roll out your  internet marketing campaigns, search marketing research is an ongoing process. Let 5280Click focus on reporting, research  implementation, key word analysis and pay per click management. As your business website internet presses increases and gains followers, other paid media, like Facebook ads can be implemented. Most importantly, organic search results can be tracked and analyzed to optimize the direction of your marketing.

Routine marketing campaigns require constant tracking, management, and analysis. Working with marketing experts on your staff or contracted marketing firm will give Brian Robertson, owner of 5280Click SEO, the correct direction to optimize. The growing client base of 5280Click allows our SEO company to coordinate and maintain several project simultaneously. Increasing our ability to monitor the success of the metrics on many different styles and campaigns.  Our goal is to research what key words and searches will net the most new business in your industry.

As of November 1st 2012, 5280Click manages or owns over 15 WordPress websites.  We use 15 or more YouTube channels with over 3 million combined views, and 30 or more blog style websites. We are passionate about  your business website ratings and we organically ensure your site to the first page. Let Brian Robertson uses these online assets to create, integrated marketing plans for your business.

Our services offer:

  • Testing of marketing offers and programs
  • Managing Paid Media placement in conjunction with the agency.  We also monitor and report on results
  • Managing the strategic development of advertising and media campaigns
  • Providing strategic direction for advertising, online and media-buying agencies
  • Overseeing the implementation of annual and quarterly media plans
  • Providing measurement and analysis of digital marketing initiatives
  • Managing spend vs. monthly, quarterly search and media budgets; building and executing marketing against the annual plan.
  • Managing paid and organic search efforts across all properties
  • Develoing customer segmentation and keyword strategies for all paid search programs, and supervise the search for third party vendors for partnerships.
  • Audit, develop, generate and analyze SEO performance via site and search traffic analysis reporting
  • Conducing directory submissions and revisions
  • Performing site-level technical analysis, evaluations and optimization
  • Conducing state-of-search landscape competitive analysis
  • Evaluating effectiveness of existing SEO site strategies
  • Generaing increased, higher quality traffic to increase traffic
  • Creating, implementing and monitoring SEO campaigns that generate highly engaged qualified traffic, addressing long-tail opportunities and better conversion rates
  • Coordinating SEO campaigns with identically orchestrated PPC campaigns
  • Analyzing Google Analytics, Omniture Site Catalyst to make decisions on future

 

Responsibilities:

We are looking for a V8 powered search marketer, passionate, about the web and built for online crusades with a specialty in Search, Media and analytics.  This individual will work to create, integrate and execute marketing plans and programs, with particular focus on organic and paid search and web analytics. This individual will be expected to test and (where successful) recommend ways to optimize to better reach potential customers online. He/she will also be responsible for constantly optimizing organic search ranking of corporate and partner web properties.   Monitor and report on the success of the online initiatives and continuously optimize each initiative to create buzz and revenue for the company.

 

Naturally, you love digital media and have a special affinity for how innovative companies and agencies use data to ignite customer relationships and build business opportunities. You want nothing more than to understand the story behind the data so you can create relevant insights that drive action that impacts the bottom line.   You’re also a great communicator, and are as comfortable in front of clients as you are working with cross-functional teams wherever they are located. Self-motivated and committed, you thrive in a fast-paced environment that challenges your entire skill set.

Activities include: Qualifications:

  • Exceptional knowledge of Search Engines and Search Engine Optimization.
  • Stunning expertise in Omniture (implementations and reporting), Google Analytics and Search methodology.
  • Be on the cutting edge of the digital industry and really love diving into the numbers-not for the sake of the numbers but as a determinant of business success in an increasingly electronic marketing environment.

Proven track-record of developing and executing successful demand generation programs with high-ROI.

  • Better-than-ever Pay-Per-Click marketing campaign execution
  • Proven at building juicy, expressive, SEO/PPC marketing strategies from the ground up.
  • Intellectual horsepower, quick learner, with excellent writing and communication skills.
  • Positively proficient with web technologies and online Marketing Systems
  • An ear for the heartbeat of the online world, with an eye for the lifeblood of the company
  • Strong PPC experience, including working well with management of a Search agency.
  • Strong web metrics reporting and analysis skills.Strong project management skills
  • Minimum 3-5 years of analytics and search marketing
  • Ability to work independently on projects, designing, documenting and managing project with minimal or little direct management involvement.
  • Ability to work within a team environment and check in with management on multiple project statuses.  Team is not limited only to internal clients but also within cross-functional team and vendors. Aligned with strong accountability to the larger team’s purpose, mission and goals.
  • Ability to take initiative to solve problems without being directed, including taking ownership of an issue that comes up that may not be immediately in job description. Ownership until resolution is key. Accustomed to fast-paced environment, juggling multiple priorities at once.
  • Individual must excel in fast-paced, dynamic, global work environment where collaboration and team orientation are critical to success.  Candidate must have strong people skills and adhere to First Data values, including embodying the highest ethical standards; satisfying clients by exceeding their expectations; and treating people with respect and dignity.

Denver SEO

Here at 5280Click were are now search engine optimization for Denver SEO. As we get closer to the top more and more business owners will visit our site. If you are new to 5280Click we are a search engine optimization firm competing in the tough market of Denver Colorado.  If you own a business in Colorado that gets new customers from the internet you are already looking for new avenues to advertise on the internet. PPC or pay per click is the quickest way to get to the top of any Google search, but it is also one of the most expensive the results that show at the top or right side of a results page that are shaded (usually shaded in a yellow background on Google and pink on Yahoo!)  5280click and redirect your pay per click dollars in to an Organic search result so your company website is that the top. Results on search engine results pages are called SERPS and appear because of their relevance to the phrase or words that are searched for.

This website uses a directory and review style links and pages to give your business the relevant links that can push your business website to the top.   In the right market and the correct optimization 5280Click directory pages also show on the first page of related searches giving your website the most internet exposure.

Denver SEO


Littleton Sprinkler Repair

I created a website for a Sonny and Carrie at C and S Enterprise Sprinkler Repair Service in Littleton Colorado. There sprinkler repair business has helped my yard get super green this year using less water than other yard.  5280Click highly recommends http://www.csenterprise-denver.com/ for maintenance calls of residential and commercial sprinkler installation and repair.

Call (303) 627-4190  for your sprinkler maintenance, installation, repair and service needs in Littleton and Highlands Ranch Colorado. C and S Enterprise inc. sprinkler service is your best choice for an honest, family owned, business to get your lawn green again using the least amount of water possible. Don’t over water, water efficiently,

Do you have a beautiful yard with growing patches of brown grass? Your gardens sprinkler system is the source to a beautiful landscape. We have all seen it— patches of dead grass and the neighbor’s broken sprinkler head pouring gallons of water into the road and down the drain. What a water waste. Is your sprinkler system wasting water too? Unfortunately, many irrigation systems are inefficient. Sometimes as much as half of the water delivered through the systems doesn’t benefit the intended plants. Your Littleton or Denver sprinkler repair business can help you solve these problems. Wet spots? Dry spots? Low pressure? Are your sprinklers not coming on at all? Will your sprinklers not turn off? We are at your service!

The internet address or URL  is https://sites.google.com/site/littletonsprinklerinstallation/home and comes with two YouTube commercials http://www.youtube.com/watch?v=U8axsdxtHAE that can be optimized with your phone number and contact information.


Online marketing with backlinks

How To Get Thousands of Backlinks to Your Website & Rank High On Google

What Are Backlinks?

Backlinks are links from other websites that point towards your website, article, or blog. They are also known as inbound links (IBL’s), and the number that are pointing to your website determines your site’s popularity and importance.

Backlinks are an important SEO tool to use to get the attention of the search engines as they are the ones that give credit to your website if it has many good quality backlinks.

The Power of Backlinks

Backlinks are extremely powerful, after all they are what made Google the King of Search Engines. In the past search engines used to look at how many backlinks were pointing to your website in order to rank it. So if you had 100 links pointing to your site and’ B’ had 101 links pointing to his site, he would be listed higher on the search engine pages. But numbers was all the search engines looked at, which made it open to abuse by marketers who would link to any website regardless of relevance in order to build up backlinks and get a high page ranking..

Google noticed this and changed their algorithms so that backlinks were added naturally and more organically giving the searcher better quality results. For example, a fashion website linking to another fashion website is relevant and related to each other thereby providing provide better quality linking than a wrestling website link linking to a fashion website.

Therefore, if you have relevant backlinks linking to your website, article or blog the better you chances will be of ranking high on the Google search engine pages.

 

Word of Warning About Backlinks

You will gain some page rank (PR) ‘fuel’ whatever type of backlink (free unrelated or quality related) you have pointing to your webpage. but obviously having 20 websites with a high page rank that has relevancy is more beneficial than 1000 unrelated backlinks as it will give your webpage some good PR ‘fuel’ and a higher page rank in the search engines.

Although free unrelated backlinks may give you a little page rank ‘juice’ if you add them too quickly with the same anchor text, you could be penalized by Google because they have linked to your web page unnaturally. So if there is one thing you must do is add backlinks that are relevant to your website. Instead add a different anchor text to each directory submission.

(What Is An Anchor Text? This is an explanation for those who are not aware of what an anchor text link is; it is way in which you can use text which is hyperlinked with a url of choice, which moves the person who clicks it to another webpage. It is the word/s within the link that can determine the webpage’s PR by the search engines. An anchor text usually provides the user with a description of the content of the the link’s destination.

Why You Need Backlinks

The main reason why you need backlinks is to attract visitors to visit your website. It is not enough to just build a website and then expect visitors to turn up online and find it without you pointing the way. Backlinks will help point visitors to your site because if you have relevant, quality backlinks your website will become more visible in the search engines and be seen by browsers.

 

How to Get Backlinks

There are a number of free ways you can get backlinks to your website. Through:

  • Forum signatures: Some forums allow you to post an anchor link in your signature which will back link to your site.
  • Make comments on blogs: Blogs on platforms such as WordPress allows you make comments where you can link back to your site. But you need to bear in mind that some blog sites are no follow.
  • Social bookmarks – You can use social bookmarking sites to to establish one-way links.
  • Cross linking your websites (but make sure that each web creation has a different IP address)
  • Submission to SEO friendly directories: It’s a must to get your site listed in directories such as DMOZ. It is a good method to get quality backlinks.
  • RSS Feeds: On your website, blog or article you can offer RSS feeds free. When someone subscribes through your RSS and publishes it, you will get a backlink to your site which will potentially bring more visitors who are interested in your site’s subject as a consequence of the headline title.
  • Question sites: Sites that ask questions are a good way to obtain backlinks. When you respond with an answer some sites allow you to add your website url.
  • Link Exchanges: This can be a great method to gain backlinks as the link exchange will usually connect your webpage with sites that have similar content. However, use them cautiously as search engines tend to penalize link farms and exchanges.
  • Article Directories: This will be of interest to my fellow article writers. You can gain traffic and backlinks by submitting your hub or article to article directories. What is good about article directory submission is that most article directories allow you to place 2 links in the resource box and this will not only lead to more traffic but the actual article will lead to another valuable link pointing towards your site.

Although all the methods mentioned above will give you backlinks they will not be in there thousands, plus they are quite time consuming. Instead you could purchase backlinks to link directly to your chosen website. However, you must ensure that the links you buy are of good quality and relevant to your website. That is why you should hire 5280Click Online Marketing LLC to do the hard work for you! Call Brian Robertson today at 303-929-1907!


Consumers Use the Internet

Survey: 85% of Consumers Use the Internet to Find Local Businesses

Posted by Darnell, Business Outreach

(How many times consumers used the internet to find a local business in the past 12 months. Photo credit: Search Engine Land)

Search Engine Land’s recent Local Consumer Review Survey looked at the way consumer behavior has changed since 2010. Interestingly, one of the key findings was that most people surveyed were just as likely to turn to the internet, as they were to ask for personal recommendations about local businesses. For business owners, this is a good indication that now more than ever, it’s important to have a strong online presence. We’ve highlighted a few key takeaways from the survey below:

  • “There has been a significant jump in the number of consumers using the Internet to find local businesses, and the regularity of their ‘searches’ has also increased.” In fact, only 15% of consumers surveyed have not used the internet to find a local business in the past 12 months. This number is down from 21% in 2010.
  • The majority of consumers surveyed use online reviews to make spending decisions. 27% of consumers are regularly reading online reviews, while another 49% are occasional readers.
  • A single review isn’t likely to make or break you. In fact, 65% of consumers (vs. 58% in 2010) are reading between 2-10 reviews when researching local businesses.
  • “Appreciation and value of online reviews is growing as more consumers trust online reviews as much as personal recommendations.” According to the survey, 72% of consumers give the same weight to online reviews as they do to personal recommendations.

With that in mind, are you putting your best foot forward when it comes to 5280Click Denver online marketing? The keys to a strong internet and online presence include adding great content to the “About This Business” section of your listing, and diplomatically responding to your reviewers. If you need inspiration, are all examples of businesses that are actively taking the aforementioned steps. Beyond that, a solid rating on 5280Click Denver online marketing begins with providing great customer service in the offline world, and then allowing reviews to build organically over time.


The why

Denver Online Marketing for your business

Why do I need SEO? Why is Google putting my competitors websites above me? The answer to all these questions are complex if you try to answer them by your self. Another more efficient way is to hire a professional.  If you are a Dentist, a Jeweler, a Home Builder, or Real Estate Agent you typically do not need to have the knowledge to fully market your website.  The internet has become the only place to search for a company or business when you are looking to purchase a good or service. As important as it used once was to advertise in the phone book under “A”, it is more important to come up on the first page of Google, Bing or Yahoo Web browsers.  Your company has one chance to attract a new customer and 5280 Click can help you make that happen.

You want to grow your business through new customers! Call 5280Click Denver’s online marketing!

You want your competitors business!

You want to spend the least amount of money on advertising and get the best return on your investment.   Call Denver online marketing 5280Click! 

You do not want to do the work that it takes to get your site on the first page and keep it there.  That’s what we are do.  That’s our specialty and we do it well.

Why do I have a website?

Most business owners have a website to provide information about their business to lend trust and professionalization to the people running the business. After that basic need is accomplished, the next major reason to have a website is to grow new business. You are in business to provide a service or good for sale, if you do not get new business quite simply you will not grow. In the business world not growing is the polite way to say your business is dying.

Would you buy a sign for you business and put it somewhere no one could see it? Would you buy a tool for your business for $3000 and put it into a storage unit to gather dust? Many business owners have spent lots of money on websites that very few people will see. They purchased another business expense instead of an assist.

Why should I advertise on the internet?

Why are your competitors spending money on Google ads at $5 to $10 dollars a click? Clicks equals calls and calls equals new customers and new customers equals growth and growth equals profits.  You may notice that your computation is growing but you could be stagnating.

Denver Online Marketing 5280Click will get you to the first page for the least amount of money! This is the best return on your advertising investment. Call today at 303-929-1907!

 

 

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Online Marketing questions

  1. What exactly are you trying to accomplish with your advertising? Are you trying to increase sales?  Increase customer visits?  Establish your reputation?  Build credibility?  All of the above?
  2. What is your unique selling proposition?  Can you articulate specifically what makes you different from your competitors?
  3. How much do you spend on advertising per month (print, trade shows and events and online)?
  4. What is your exact return on these investments (revenue, new customers and/or repeat customers)?
  5. What are your top 3 to 5 keyword phrases that you try to rank for in the search engines?
  6. What is your page rank on Google for local searches for your business?
  7. What does your website look like on a cell phone or hand held device?
  8. How much traffic is coming to you from Facebook and other social media sites?
  9. Do you have a system to capture the contact information of your past, present and potential customers that have given you permission to market them?
  10. Do you have a system in place to gather testimonials from satisfied customers and publish them where future customers can see them?
Let 5280Click online marketing help you answer theses important questions to have new business find you on the internet! Call today for a free evaluation of your website.  Call 303-929-1907 and ask for Brian

Facebook Marketing for business

Facebook Ideas for small business

If you are a Dental practice manager and run a  Facebook page for a Dentist or an Orthodontist office, here’s a list of 13 content ideas that you can use on your Facebook page to keep the communication going with your dental patients.   Online marketing is an effective and inexpensive solution to market to patients you already have in your dental practice. We found these social media ideas by surveying seven successful dental clinic Facebook pages, including Dr. Edward DDS, Mark Zuckerberg’s (founder and CEO of Facebook) dentist.  We figured that, as the father of Facebook founder Mark Zuckerberg, he would know the secret to marketing for Facebook. Judging from his page, the idea is pretty simple: Make a lot of comments, answer everybody, and post a lot of photos of your dental team or small business.

Before and After Photos: Everyone wants to see how they could look.  This is by far  the most effective way to sell something.

Show new equipment or techniques: by showing you are an expert in you field, you can gain the confidence of your patrons. 

Continuing Education and Training:  Let your customers know you have taken a new course or become an expert in a new technique.    

Promote new products: Of course this can lead to short-term sales increases, but might also attract new prospects to your practice or business. 

Be a source of news, tips and education on dentistry:  Share links or other industry articles.  A local veterinary clinic has posted a great pet articles and some of your patients may find this interesting.  Any interest will increase web traffic.

Endorsements from your customers: Yelp.com is a great way to have your patients or customers post useful information about your business.   Hopefully, it will all be good but any feedback will increase traffic. 

Promote a contest:  A local orthodontist offered a free Ipad to one lucky winner that entered the contest by hitting the “like” button.  

Answer patients’ questions:  Without giving out personal or medical information, it is helpful to post answers to common questions. 

Ask open-ended questions as conversation-starters: Happy holidays and season greetings, what is everyone doing for New Years Eve?  

Survey your patients about new directions for your dental practice: Are you remodeling your dental office? Why not ask for input on popular color schemes.  Before making changes to operating hours ask for peoples opinion on the matter.  

Make you office appears fun:  Snap photos of fun moments,  holiday parties or summer Bar-b-ques. Having fun positive people as employees will attract fun positive patients and clients.   

Show that your staff is experienced and friendly: Posting a note or photo about an employee’s anniversary for 5 or 10 years of service shows how your business is stable. 

Create a well-designed Welcome tab:  Take a few moments to select the best pictures for the page, professional photographs are strongly suggested to get a professional look to your page.

 

Facebook Marketing online

friendly family Facebook post

 

Facebook can help your business,  listening to your customers can  give you a reality check. It’s easy to listen to good news, but what happens when a customer gives you bad news or a bad online review? Acting on bad news might just be the best thing you can do to make your business better. So be brave, and learn what these opinions are, by simply asking.

 


Online marketing for small business in Denver Colorado

Denver Online Marketing  -  We are a website optimizing company located in Highlands Ranch Colorado.  Search Engine Optimizing (SEO) is the process of improving the visibility of a website or web page in search engines such as Google, Bing, and Yahoo also know as online marketing or internet marketing.  SEO is a more than a just a one time service.  The Internet is ever-changing and what is working for your company now may needs to be updated or tweaked tomorrow.  Keeping your site optimized is the one of the best advertising tools for your company or small business with a high return on investment.  The earlier or higher your business appears on any one search engine the more business you will get from the internet.

5280 Click is all about figuring out how search engines work and what people are searching for in your field of business. Optimizing for your company may involve determining the depth of your field of work in your area,  determining where your company stands out and how make sure that is visible on the Internet.  Upon researching what your business needs, we will begin editing the content contained in your website.  We do this by changing the meta tags directly in the code or creating “good phrases” and search engine friendly text.  You need to have key words that accurately describe your site creating relevant links and increasing the visibility and traffic of your site.

According to the February 2011 Dental Economics magazine, there were over one million local dentist searches in the month of January of 2011.  You may already have a professionally designed website that looks terrific and is easy to navigate you are already ahead of the pack.  But if new patients can never find your site on a search engine when looking of a dentist,  you will not get any call and your advertising is only focused on patients you already have.

In the early 1900s, a famous Philadelphia department store owner said “Half the money I spending on advertising is wasted, the only trouble is I don’t know what half !”  My goal for your small business or private practice is to show you what half of your on-line marketing and advertising is working.

Search Engine Optimization SEO services for Highlands Ranch, Littleton, Denver, Centennial, Aurora, Vail, and Englewood Colorado are now affordable to market your small business online!

Google analytics seo optimization companies in Denver is one of many search phrases people are using to find us!

Online marketing Denver Highlands Ranch Colorado